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Nostalgia and Marketing to Millennials: Part I
Marketing to Millennials almost requires a time machine. The content Generation Y prefers can be described in a myriad of ways: vintage, retro, old school, classic, etc. However, every descriptor comes...
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Nostalgia and Marketing to Millennials: Part II
Last week, I told you about how marketing to Millennials is a missed opportunity. Many corporate entities aren’t taking advantage of this generation’s needs. Their reluctance indicates that small...
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Rich SEO in the Age of Shock Content
Rich SEO in the Age of Shock Content On one hand, rich SEO means grabbing attention and keeping it. This is the one way your business can locate, attract, and compel your target market. On the other...
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The Science of Kitsch in Marketing Content
The Science of Kitsch in Marketing Content Marketing content is not cookie-cutter. Nor should it be. Sure, there are undeniable truths about marketing success, but you can’t exactly follow a...
View ArticleBurn Your Marketing Rulebook: A Conversation About Small Business and SEO
Have you ever written a blog that got shared between two employees in a marketing firm? And did those thoughts on the “marketing rulebook” start a conversation that focused on the no-holds-barred...
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The Smart Marketers Guide to Local SEO
Local SEO? You need it—even if your company is an Internet-based operation with international reach. Yep. You may live in Charlotte, and have 75% of your clients come from Guam. But you still need...
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Agency Partnerships 101: The Recipe for an Ideal Collaboration
In the B2B world, we all play in one giant sandbox. Since mouse and Man helps businesses become more visible online, we often form agency partnerships. And we’ve learned a thing or two about how to...
View ArticleLead Magnets 101: Turning “Free Stuff” into Recurring Revenue
Lead magnets. You may have heard any number of digital marketing gurus toss this term around. They’re a major part of any marketing funnel. Any overall business plan, really. After all, lead magnets...
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The Essential Form of Intelligence
When it comes to SEO, online marketing, or website design, no one has really agreed on what constitutes real genius. (Except for a semi-famous beer company, but that’s another conversation.) It’s...
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Why Lifestyle Blogging Creates Enviable Marketing Environments
Why Lifestyle Blogging Creates Enviable Marketing Environments For several months, the mouse and Man team penned blog articles for a decking company. The business had many stellar qualities. They were...
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Cards Against Humanity Uncovered a Secret About Digital Marketing
Cards Against Humanity Uncovered a Secret About Digital Marketing Question: what kind of company raises their prices on Black Friday? Answer: a smart company that will increase revenue. Disclaimer:...
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How to Seduce with Product Descriptions
How to Seduce with Product Descriptions What’s the deal with product descriptions, anyway? Shouldn’t a slick, well-lit photo do the trick? I mean, most buyers are visual by nature. Well, some...
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The Resurgence of Analogue Technology
The Resurgence of Analogue Technology Analogue technology has shuffled its way out of the gadget graveyard. The music industry rakes in millions of dollars through vinyl sales. Polaroid cameras are...
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Agency Hiring Checklist
Agency Hiring Checklist We need to talk about agency hiring. OK? When it comes to small business, most every guru and entrepreneurial strategist touts the beauty of freedom. Truth is, that claim is a...
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Artistic Entrepreneurship: Why Creation Matters
Artistic Entrepreneurship: Why Creation Matters Artistic entrepreneurship? Huh? Trust me. You’re about to breathe a sigh of relief that even the Mars Rover can hear. It seems as if the past year and a...
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SEO Content for the Green Economy
SEO Content for the Green Economy At Mouse and Man, we have a bit of a soapbox issue regarding SEO content. You know, because it’s really friggin’ important to your online visibility and sustainable...
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Net Neutrality: The Impact on Inbound Marketing and SEO
Net Neutrality: The Impact on Inbound Marketing and SEO Inbound marketing and SEO serve as the tools that build small businesses online. That is the most obvious statement in the history of the Mouse...
View Article2017 SEO Predictions
2017 SEO Predictions Don’t you wish Moses had carved search engine optimization best practices into the Tablets of Sinai? I’m sure most digital marketers and small business owners feel that way....
View ArticleTools to Become a Paperless Business
Tools to Become a Paperless Business There are numerous benefits in becoming a paperless business: —Faster, more fluid, and more impactful communication. —Streamlined organization and retrieval. —A...
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Inbound Marketing in a Post-Truth World
Inbound Marketing in a Post-Truth World Inbound marketing hinges on one element: communication. Truthful conversation, that is. It’s not about selling anything. The science and art of content marketing...
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